Bose has confirmed to Digital Tendencies that it’s discontinuing its Bose Frames line of audio glasses. Nearly 5 years to the day after Bose launched the Frames as half of a bigger audio augmented actuality initiative, the corporate solely has one mannequin left on its web site, the Frames Tempo, that are listed as bought out — and with the worth additionally slashed in half, at that. Over time, Bose bought a number of variations together with the Alto, Soprano, Tenor, Rondo, and Tempo.
Sarcastically, it was the launch of Amazon’s third-gen Echo Frames audio sensible glasses that prompted us to succeed in out to Bose, which informed us that “Bose is within the technique of phasing out Frames.”
In a follow-up electronic mail with Bose, we had been informed that “nearly all of our stock is bought via. You may see some on the Bose web site between now and the vacations, however by the tip of the 12 months, they’ll now not be accessible.” Current Bose Frames house owners will nonetheless obtain help from Bose, and the corporate has stated that every one lively warranties will stay intact.
The Bose Frames (and audio glasses generally) have acquired blended evaluations since their debut. The consensus was that the thought of mixing sun shades or prescription glasses with built-in audio system and microphones has advantage.
Sadly, audio high quality normally dissatisfied, which overshadowed the utility angle. Digital Tendencies reviewer Andy Boxall summed up this angle in 2021 when he stated unequivocally: “Bluetooth audio smartglasses are a waste of area in your face.” It didn’t assist that shortly after the Bose Frames launched, Bose shut down the audio AR platform that it had used to advertise the brand new product.
Regardless of this lukewarm reception, the business isn’t giving up on the thought of placing audio system, mics, cameras, and even screens on our faces. Bose could be executed with its Frames, however Meta and Ray-Ban are investing closely of their joint sensible glasses product and Amazon is on its third-gen Echo Frames mannequin. Even AR refuses to die, though most firms are centered on visible AR, not audio AR.
It’s not the primary time that Bose has stepped again from a class it helped to outline, whilst rivals rush to supply options. In 2021, it launched the Bose Sport Open — the primary open-ear earbuds. In late 2022, it killed them. Within the closing days of 2023, it appears as if Bose is without doubt one of the solely firms that doesn’t promote an open-ear earbuds mannequin.
Though the corporate has discontinued two open-ear merchandise in a row, apparently Bose is merely taking a breather earlier than it tries once more. “We haven’t deserted the open-ear class,” our contact informed us — so keep tuned; Bose may need one thing new for us to take a look at within the not-too-distant future.
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