Right here we go once more, people. First it was Amazon Fireplace TV, with a big (and apparently unescapable) advert that invaded the house display screen. And Chromecast with Google TV reportedly is beginning to do the identical type of factor, at the least if a singular publish on Reddit is any indication.
I haven’t been capable of replicate the expertise on my Chromecast with Google TV. That may or may not be indicative of something. For one, I don’t use the Chromecast as my regular machine of selection (although it does find yourself in my gear bag on most journeys). For an additional, I run a Pi-hole ad-blocker on my total residence community — and nonetheless very a lot assume it’s a factor it’s best to use in case you have any type of linked TV or streaming machine. Lastly, and extra doubtless, this new residence display screen advert hasn’t seen a widespread rollout simply but.
In any occasion, no person ought to be shocked by this flip of occasions, even when we don’t prefer it. Google’s job is to make cash. And it does so by promoting promoting. Similar goes for Amazon Fireplace TV. Similar goes for Roku. And you may completely make the argument that Amazon, Google, and Roku at the moment are promoting corporations first, and the rest second.
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Google, for its half, simply introduced $9.2 billion in income from YouTube promoting within the fourth quarter of 2023 (up from $7.9 billion within the fourth quarter of 2022.) “We’re happy with the NFL Sunday Ticket signups in our first season,” Philipp Schindler, Google senior vice chairman and chief enterprise officer, stated in the course of the earnings name.
But it surely was promoting — not pure subscription numbers — that stood out within the point out of YouTube TV and NFL Sunday Ticket. By actually cornering the market on out-of-market Sunday NFL video games, Google is ready to promote that many extra advertisements. Profitable ones, little question.
“Advertisers should purchase from an NFL lineup as a part of our YouTube Choose portfolio,” Schindler continued. “And this truly permits advertisers to achieve soccer followers throughout YouTube’s fairly distinctive breadth of NFL content material, independently of whether or not you’re viewing dwell NFL video games or on YouTube TV or Primetime Channels or watching NFL highlights or postgame commentary on YouTube channels.”
Roku makes issues much more clear. It made $787 million in income on promoting within the third quarter of 2023, however solely $125 million on {hardware}. It’s an promoting firm first. The whole lot else second.
Which brings us to the plain query: Is there a streaming machine you should purchase that received’t bombard you with promoting? The reply is “sure,” and it additionally occurs to be the streaming field that we expect is the perfect you should purchase — Apple TV 4K.
You’re nonetheless going to get quite a bit out of Apple TV 4K even if you happen to’re not within the Apple ecosystem. (I used it for years whereas I used to be nonetheless on Android telephones.) Along with {hardware} and software program that virtually lasts ceaselessly, you get a house display screen that doesn’t include any show promoting. Not all advertisements are created equal, and show advertisements are the kind we’re speaking about right here. You’ll see the occasional (considerably annoying) notification for a scorching new present or film on Apple TV. And also you’ll ultimately see a notification for a sporting occasion whilst you’re watching stated sport. It occurs. And I nonetheless chuckle anytime it tells me to jump over to a “shut” soccer match. They’re nearly all shut.
However Apple TV 4K doesn’t have show advertisements. You received’t be tempted by a crispy rooster wrap. Or another wrap. And undoubtedly not any rooster. You’ll not see a house display screen with rather more than row upon row of app icons. The highest row will give a pair present previews, however that’s hardly the identical factor as a show advert.
That might at some point change. By no means say by no means, particularly when potential income is worried. However Apple, usually talking, isn’t an organization to sully its merchandise with show advertisements, whether or not it’s on residence screens or {hardware}. You’ll not discover an advert attacking you from inside the notifications of an iPhone, nor will you discover a sticker affixed to the physique of a MacBook letting the world know whose processor is inside. (Not even when Apple was nonetheless utilizing Intel chips.)
For now, although? If you would like the cleanest, ad-free consumer expertise, there’s just one choice. It’s not Google TV. It’s not Fireplace TV. It’s not Roku. And it’s not one of the built-in TV working techniques.
It’s Apple TV 4K. Full cease.
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