Don’t let anybody inform you that the podcast house is lifeless. At the least not if you have already got a significant podcast hosted by three of Hollywood’s finest. SiriusXM at this time introduced a brand new, multi-year settlement with the SmartLess podcast (by way of its dad or mum firm, SmartLess Media) and founders Will Arnett, Jason Bateman, and Sean Hayes “that can convey sure unique promoting and distribution rights, content material, occasions, and extra.”
SmartLess already is on the market on SiriusXM, however the brand new deal means the corporate is transferring from Amazon — with which it signed in 2021, a yr after the unique SmartLess podcast launch — to the SiriusXM Podcast Community. Bloomberg reported the deal is price greater than $100 million.
The brand new deal goes into impact “late in the summertime,” in keeping with the SiriusXM press launch. It’ll give SiriusXM Media the rights to promote promoting globally for SmartLess, Simply Jack & Will, Unhealthy Dates, and Owned, and to make new episodes obtainable to SiriusXM subscribers early, earlier than they hit the feeds. And the “majority of the SmartLess library” will grow to be unique to SiriusXM.
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“At SiriusXM, we’re proud to be dwelling to the celebrities, and with Jason, Sean, and Will becoming a member of us, that assertion has by no means been extra true,” Scott Greenstein, president and chief content material officer of SiriusXM, stated in a press launch. “Over the previous a number of years, now we have doubled down on our dedication to podcasting, and with the addition of SmartLess, we’re strengthening our management place in podcasting. This groundbreaking new collaboration showcases our energy to drive progress for a longtime podcast whereas bringing distinctive worth again to our subscribers via unique content material and occasions.”
The SmartLess signing comes amid the brand new period of SiriusXM, which the corporate unveiled in late 2023. SmartLess joins a podcast secure that additionally consists of giants like Conan O’Brien Wants a Buddy, Ashley Flowers’ Crime Junkie, Crooked Media, Pod Save America, and extra.
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