April 18, 2024
NFL Sunday Ticket on Google TV.
Phil Nickinson / Digital Traits

It’s powerful to hit a YouTube property these days with out working into a large banner for NFL Sunday Ticket. And for good purpose — the one (authorized) service that allows you to watch all of the Sunday NFL video games has moved from DirecTV to YouTube and YouTube TV. And that implies that NFL Sunday Ticket is out there to much more folks. Like, all of them.

That’s a superb factor. The flexibility to observe what you need on no matter {hardware} you’ve gotten is vital. However there’s a humorous little fluke in terms of how you purchase NFL Sunday Ticket. Relying on the platform you’re on, you won’t really be capable to buy NFL Sunday Ticket. At the very least not with out taking a number of additional steps.

First, some context. NFL Sunday Ticket is a subscription that allows you to watch all out-of-market Sunday NFL video games. (Thus the identify.) It doesn’t cowl video games on Thursdays or Mondays. Simply Sunday. And it’s now on YouTube TV, and on YouTube correct through one thing known as “YouTube Primetime Channels,” which principally is only a subscription mechanism inside YouTube itself.

There’s additionally NFL RedZone, which provides a few bucks to the already not-inexpensive NFL Sunday Ticket subscription however helps you to watch reside scoring performs as they’re (possibly) about to occur.)

And that’s all out there anyplace you possibly can watch YouTube or YouTube TV, which is nearly anyplace. However precisely the way you’re going to subscribe is a bit tough.

Professional tip

Let’s simply reduce to the chase: If you realize you wish to purchase NFL Sunday Ticket, it’s best to take action from an internet browser. Telephone browsers, desktop browsers — both works effective and saves you a step or two over making an attempt to do all this from a TV.

  • If you happen to’re subscribing through YouTube TV, you’ll want to move into your account settings in an internet browser. Right here’s a helpful hyperlink. Then simply click on via to get the job achieved.
  • If you happen to’re subscribing through YouTube, you’ll want to move to the YouTube NFL channel and subscribe from there. Or you possibly can strive going to YouTube.com/pay, which ought to take you straight to the NFL Sunday Ticket fee choices.

Be aware that it is advisable to be within the U.S. for these items to work in any respect within the first place.

What about YouTube on different platforms?

OK. However what about should you’re simply rocking Roku or Amazon Hearth TV — the 2 greatest streaming platforms? Or possibly Apple TV or one thing else. It’s best to nonetheless be capable to watch NFL Sunday Ticket simply effective. It’s simply that subscribing will get a bit bizarre.

The subscription screen for NFL Sunday Ticket on Roku and Amazon Fire TV.
The subscription display for NFL Sunday Ticket on Roku and Amazon Hearth TV. Phil Nickinson / Digital Traits

If you happen to go to the NFL channel on YouTube on Roku and Amazon Hearth TV, you’ll be directed to scan a QR code or go to an internet site from a cellphone or pc — the 2 issues we simply defined above. In different phrases, you possibly can’t subscribe to NFL Sunday Ticket immediately on Roku or on Amazon Hearth TV.

That’s a bit annoying given the dimensions of the NFL Sunday Ticket promotions on these platforms, but it surely’s not insurmountable. You’d assume that in 2023, you’d simply be capable to purchase the stuff you need on no matter platform you’re utilizing. However that’s not the world we reside in — not less than not so long as the platforms themselves take a reasonably large reduce of any purchases made on them. So to ensure that Google to keep away from paying Roku or Amazon, you’re pressured to subscribe on a cellphone or pc as a substitute.

A screen on Apple TV that says
Apple TV doesn’t even give customers the courtesy of pointing them to a method to subscribe to NFL Sunday Ticket. Phil Nickinson / Digital Traits

It’s even a bit extra bizarre on Apple TV. Hit the subscribe button there, and also you’ll get a bit message that claims “Can’t buy on this system. Go to the YouTube Assist Heart to study extra. As soon as bought, you possibly can watch on a supported system.” That’s fully unhelpful and I can’t determine whether or not to be made at Google or Apple.

Your mileage might differ on different platforms.

The buy screen for NFL Sunday Ticket in YouTube TV on Google TV.
YouTube TV on Google TV or Android TV really helps you to subscribe to NFL Sunday Ticket within the app. Phil Nickinson / Digital Traits

Talking of Google, the one TV-based platform on which you’ll be able to really subscribe to NFL Sunday Ticket is Google TV. Or Android TV. Or each, as a result of they’re the identical factor. Solely not likely. (Somedays this job will drive you a bit loopy.) Hit the subscribe button there — on YouTube or YouTube TV — and it really works precisely the way you assume it ought to. Why? Google doesn’t need to pay itself a platform tax.

What’s the large deal?

If you happen to’ve gotten this far and also you’re making an attempt to determine what the large deal is, it’s this: There’s an enormous “Subscribe!” button on all the platforms. However for many of them, hitting it doesn’t really allow you to subscribe to NFL Sunday Ticket. That’s unhealthy as a result of it doesn’t do what you assume it ought to do. It’s unhealthy for you as a shopper. It’s unhealthy for NFL Sunday Ticket. And it’s unhealthy that all of us kind of have to only put up with it as a result of there isn’t an excellent resolution that doesn’t contain somebody giving up some cash someplace.

Actually, the one factor to do is simply subscribe through an internet browser, and watch in no matter app — on no matter platform — you need.

That’s possibly not how issues ought to work in 2023 and past. However don’t search for them to vary anytime quickly.

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