Twitch is eradicating its controversial Hype Chat characteristic, primarily based on “neighborhood suggestions”.
Hype Chat was a characteristic launched in June that allowed viewers to pay to have messages pinned on the prime of a streamer’s chat window.
Now, simply 5 months later, it is being deprecated from fifteenth November and as a substitute Twitch will make investments extra into Cheering and Bits.
Twitch shared the information on X, previously Twitter, linking to an FAQ web page on the change. It notes the announcement will likely be mentioned additional throughout Patch Notes, the platform’s month-to-month replace stream on fifteenth November.
Beforehand, virtually all Companions had entry to Hype Chat. Viewers may pay from $1 to $500 to pin a message, with the length, character depend, and visible design depending on the quantity spent. Twitch would take a 30 % reduce of income earned.
Hype Chat introduced Twitch in step with YouTube, which has the same characteristic referred to as SuperChat. Nonetheless, many streamers disliked the characteristic and criticised Twitch for its income break up and the lack to choose out.
As a substitute, Hype Chat will likely be folded into the prevailing Cheering and Bits characteristic, which means all Companions and Associates can have the choice to pin a Cheer message to their channel.
Primarily based on the neighborhood’s suggestions, we have determined to deprecate Hype Chat on November fifteenth and make investments extra into Cheering and Bits, going ahead. We nonetheless consider within the worth of pinned messages in fast-moving chats; viewers will be capable to pin Cheers with Bits within the coming weeks.
— Twitch Assist (@TwitchSupport) November 9, 2023
Twitch continuously exams out new options that do not at all times work out. Hype Chat is simply the most recent.
In different current Twitch information, the platform has up to date its appeals course of and its strategy to enforcement for suspended streamers, introducing a brand new “path to reinstatement”.
That information adopted TwitchCon Las Vegas, the place Twitch introduced it now permits simulcasting on different platforms.