Tubi — the free, ad-supported streaming service owned by Fox — right now introduced that it has eclipsed 74 million month-to-month energetic customers for the primary half of 2023 and accounts for 1.4% of all TV viewing time, in response to Nielsen. That’s up from 64 million month-to-month energetic customers in February 2023. The service famous almost 4 billion streaming hours throughout these six months.
With greater than 200,000 motion pictures and TV episodes obtainable on demand, and almost 250 particular person channels, Tubi is a part of the burgeoning cadre of “FAST” providers (that’s the free, ad-supported tv bit) that additionally contains providers like The Roku Channel, Amazon Freevee, Pluto TV, and others which are tied to good TV programs.
Along with decades-old favorites, Tubi additionally has its personal slate of Tubi Originals, whose almost 200 produced or acquired titles “have been watched by almost 54 million viewers,” the corporate mentioned, and comply with “a content material technique that showcases numerous voices and tales for younger and multicultural audiences.”
“Tubi is now watched as a lot as a prime 5 cable community, as audiences proceed to embrace our digital-first, 100%-free streaming expertise,” Anjali Sud, the brand new CEO of Tubi, mentioned in a press launch. “The platform continues to scale with 47% progress in advert income and 65% progress in complete viewing time [fourth quarter] over {fourth quarter], and we’re executing an bold technique to outline the subsequent technology of leisure via our numerous content material, passionate viewers, and revolutionary tech platform.”
Tubi is offered on each main streaming platform, together with Roku and Amazon Fireplace TV (the 2 largest platforms), in addition to on Apple TV, Android TV and Google TV, on varied good TV platforms, and in an online browser. Reveals and films are bracketed by promoting, with occasional advert spots airing throughout playback.
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